Jodie Lyons

Currently leading design initiatives for a React Native application, focusing on enhancing user experience and engagement across mobile platforms.

• Led the iterative and incremental redesign of a React Native application for iOS and Android, specifically targeting UX improvements and increasing weekly user engagement.
• Defined and implemented robust systems for seamless collaboration with cross-functional engineering and product teams to streamline workflows.

Drove significant product enhancements and team growth, focusing on user acquisition, conversion, and scalable feature development.

• Partnered with product management and customer support to optimize the onboarding flow through targeted experiments and end-to-end journey design, achieving a 100% increase in new account creation and a 64% boost in trial-to-paid conversion rates.
• Expanded the design team by 50%, providing team-wide mentorship and establishing critical cross-functional rituals, including weekly design critiques, product team retrospectives, and weekly syncs.
• Designed and successfully shipped 5 key user-facing features within 6 months, leading to a 71% reduction in upload errors, a 66% decrease in trip deletion, and a 13% increase in user engagement within 30 days.
• Pioneered the development and implementation of DesignKIT, Ride With GPS’s first cross-platform, accessible design system, by leading a collaborative team of engineers and designers through planning and execution phases.

Elevated design team performance and optimized strategic direction across a diverse client portfolio, fostering a culture of growth.

• Elevated design team performance and fostered a culture of growth through quarterly workshops and targeted mentorship, resulting in increased engagement and self-leadership among 10 designers.
• Optimized strategic direction, improved prioritization, and ensured delivery of high-quality design deliverables across a diverse client portfolio spanning 7 clients in 6 distinct industries.
• Led as Principal Designer in dynamic cross-functional environments for teams ranging from 3 to 16 members, leveraging collaborative partnerships, strong communication skills, and a growth mindset.

Drove significant user acquisition and revenue growth through innovative digital platform design and strategic product development for key clients.

• Designed an innovative digital platform dedicated to serving legal associates at Wilson Sonsini through strategic vision, fostering stakeholder buy-in, and implementing continuous iteration processes to revolutionize legal processes for startup financial funding from incorporation to exit.
• Drove 44,000 new user acquisitions through a $2M redesign of the Vroom multi-language early childhood development app for the Bezos Family Foundation, by executing engaging visual design, compelling storytelling, and continuous user research and testing protocols.
• Secured over $1M in revenue across 5 contract expansions for Dexcom by delivering an innovative prototype, end-to-end conceptualized app design, and an integrated comprehensive design system, ensuring long-term funding.

Contributed to various product design initiatives as a Senior Product Designer, laying foundational work for future projects and client engagements.

• Engaged in foundational product design projects, contributing to initial conceptualization and user experience strategies for diverse clients.

Led comprehensive UX redesigns and mentored a team of designers to enhance product consistency and user engagement across e-commerce platforms.

• Led the complete redesign of CompetitiveCyclist.com, orchestrating a successful 2-day UX design sprint with 18 cross-discipline team leaders, resulting in a successful launch and improved user engagement.
• Drove significant feature engagement increases through data-driven UX improvements, leading to a 29% boost in compare tool interactions and a 5.6% increase in soft tool usage.
• Architected and implemented a comprehensive, pattern-based design system for Backcountry.com, significantly enhancing brand consistency and streamlining design processes.
• Mentored a team of 5 UX designers, elevating their skills in design thinking frameworks, User Experience Research (UXR) methodologies, UX design principles, and design system implementation.